Client: Evian

Product: Evian Water.

Challenge: To create an Gen-Z ad promoting Evian water.

Insight: It’s common amongst a lot of Gen-Z that we don’t drink nearly enough water as we should.

Strategy: The advertising will achieve the objective as it’s a very simple collective reminder to drink water combined with the truth that a lot of Gen-Z need reminded to keep hydrated.

Proposition: Drink some water.